You may remember my highly regarded review of Canada’s Crown Royal Whiskey, “Crap by Any Other Name”. Well, it’s that time again and November’s debut of 2012′s Beaujolais Nouveau brought another opportunity to put my palate to the test.
Beaujolais comes from the Bourgogne region in France, but it could hardly be called a Burgundy wine. Light-bodied and sweet, “Tastes like juice!” my colleague exclaimed.
He wasn’t far off. Turns out, Beaujolais Nouveau can just barely be called wine. The grapes are harvested in August and September and are allowed to ferment for just a few days before they’re bottled and shipped. Originally, the “wine” was consumed as part of the harvest celebration. I can imagine working all season on a vineyard can make you thirsty – and impatient.
But after a little clever marketing (it’s NEW!), Bojolay N. skyrocketed to international popularity. Now, every year around the world on the third Thursday of November at exactly 12:01AM the bottles are popped and people are disappointed.
“Tastes like juice!”
Another review I found agreed with my colleague: “Intensely sugary, it’s like Concord grape jam blended with a little alcohol to make it drinkable.” But in giving my verdict, I will try to stay a little more positive:
Beaujolais Nouveau 2012: a good breakfast wine
Recommended pairing: cornflakes